In 2004, an estimated 4.8 million Americans have bought fake weight loss supplements, patches, creams or other products – making it the top rated scam according to the Federal Trade Commission. Today in our opinion, Sensa tops the weight loss scams with claims to being able to lose weight without dieting. This is further evidence that there is no shortage of charlatans out there hunting for people’s desperation to lose weight.
I’m not exactly sure how they came up with the criteria for what constitutes a “scam”, but here are some red flags that people need to be cautious when it comes to weight loss sketched-products
- The promises of fast, permanent or simple (usually all of the above) weight loss
- There is no scientific evidence to support claims, instead relying on glowing testimonials (which may or may not be authentic)
- Claims you can lose weight without exercise or dietary changes.
- Claims to remove fat from certain areas of the body (can you say “thigh master?”)
- Use terms like “miracle”, “scientific”, “secret formula” and “revolutionary” to describe their product.
- It is not sold through regular commercial distribution channels (internet, mail order, Multi Level Marketing).
- States that there is a singular compound / factor is keeping you from losing weight (inevitably, they are selling something that can solve the culprit). Read: cortisol-reducing HGH enhancers etc.
It also does not hurt to be skeptical of anything sold through one spot. And ‘surprisingly easy to invent a television commercial convincing and yet completely true. Discover Dateline feature on the implementation of a spot here.
Down to the old adage “if it sounds too good to be true, it probably is.” Beware of products like Sensa and remember there is no substitute for proper nutrition sensitive and hard work.