So says the old propaganda in advertising "Information Inc Sugar".
The ad (below) was an attempt to stave off the threat from the thriving commercial artificial sweetener industry.
The bottom right reads:
Note to mothers: Exhaustion can be dangerous – especially for children who have not learned to avoid stimulating themselves. Exhaustion opens the door a little 'more for insects and diseases that are always lurking. Sugar puts energy fast – offsets exhaustion. Synthetic sweeteners put back nothing. Energy is the first requirement of life. Pay safely with your children – make sure they get sugar every day.
Can you believe it? And you can really count on food advertisers and pressure groups to "self-regulate"?