It must be so tempting for unscrupulous entrepreneurs:
Find an obscure weight loss product from somewhere overseas. Re-brand. Hype up. Create a spot. Create million.
This time it's Slim Coffee. The claims are impressive:
- Reduce appetite.
- Clinically tested.
- Lose 5 pounds a week.
All drinking coffee with some supplements added (or so they say).
The makers of Slim Coffee have been pursued by the FTC – resulting in a $ 923,000 settlement. The report on the FTC Regulation:
According to a complaint filed by the FTC in federal district court, the weight loss of the accused requests Coffee Slim were false and not supported by any reliable scientific studies, in violation of the FTC Act. Among other things, the Commission's complaint alleged that Slim Coffee nor any of its individual ingredients, including hoodia, allow users to lose up to 2-5 pounds a week, without reducing caloric intake and increase ' physical activity.
The Coffee compelling Slim Infomercial
You can see this TV ad (complete with testimonials, rippling abs, bikini and tanned bodies) is pretty nutty. They even managed to get a certified personal trainer to endorse the product!
Same thing Silhouette Express-o
With regard to clinical trials – I was able to trace the product back to a European product called "Silhouette Express-o." The site is Russian – and gives a phone number that leads to Moscow. As for the "clinical trials" the only clue we have is this: ". Prompt result is confirmed in clinical studies, conducted in Belgium and Italy"
Hoodia, a cactus that grows in the Kalahari Desert, has received a lot of press for a weight loss revelation, but many medical experts do not believe the hype. Celebrity health guru Dr. Andrew Weil offers some tips Hoodia:
We can learn one day that there are benefits hoodia and it does promote weight loss, suppress appetite effectively, but until we do, I would not waste money on products that are proven to work and can not contain any hoodia at all.
It 's probably a good idea to line up with the doc on this.